KCM Agency was tasked to provide Millennial/Sub-Culture strategy to highlight and reach women between 18-45 years old. Wanting to create an empowering experience for women, select center retail partners provided beauty booths for guests to get mini make-overs, custom consultations, and samples. KCM sourced live entertainment, featuring music stylings by DJ Shy, the first female on-air mixer for the #1 Top 40 radio station, as well as a live acoustic performance by Marié Digby, who found fame when her acoustic rendition of Rihanna's "Umbrella" went viral on YouTube in 2007. Guests had a chance to stop by the photo booth, color art templates with Yoobi-sponsored arts & craft supplies, as well as win prizes and giveaways throughout the day.
Westfield VIPink Weekend
Each year, Westfield centers across the country host a VIPink Weekend and this year, KCM worked with Westfield Santa Anita to provide strategic planning, account management, talent and influencer booking, photography services, and social media promotions.
(swipe to scroll)
Client: Westfield Santa Anita
Year: 2015
Services
- Event Production & Management
- Marketing
- Millenial/Sub-Culture & Lifestyle Strategy
- Photography
- Social Media
- Talent Booking
Westfield is a proud partner of the Bright Pink Organization, the only national non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women.
In addition to event production and management, KCM Agency ran a 3-day social media campaign to promote VIPink, reaching 36,783 users, garnering 855 Likes, Comments & Shares, with 351 clicks to the website.